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Beauty of Joseon  |  SKU: BOJ100  |  Cod de bare: 8809968133100

Beauty of Joseon Calming Serum - 30 ml

Preț normal 90,00 lei
Preț unitar300,00 lei /100ml
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  • Vegetarian
    Vegetarian
  • Vegan
    Vegan

Beauty of Joseon Calming Serum is a lightweight, soothing serum rooted in Korean skincare ritual, built on green tea leaf water and mugwort extract. Panthenol helps strengthen the skin's moisture barrier, while botanical extracts soothe irritation and visibly reduce redness. Recommended for sensitive and couperose skin. Vegan, fragrance-free, and free from essential oils.

About the Product

Beauty of Joseon is a Korean skincare brand that bridges traditional beauty wisdom with modern formulations. The Calming Serum was created to soothe skin exposed to sun, wind, and other environmental stressors. At its core: 50.9% green tea leaf water (Camellia sinensis) and 30% mugwort extract (Artemisia capillaris). Formulated in South Korea.

The formula is further enriched with 5% panthenol (provitamin B5), which helps strengthen the skin's moisture barrier and supports hydration. The texture is watery and absorbs quickly, leaving no sticky residue. This serum is vegan, cruelty-free, and free from fragrance and essential oils.

Active Ingredients

Active Ingredient Concentration Action
Green tea leaf water 50.9% Antioxidant support, soothes and refreshes skin
Mugwort extract 30% Soothes and reduces visible redness
Panthenol 5% Helps strengthen the moisture barrier, supports hydration

Ingredients You'll Love

  • Green Tea - rich in antioxidants, soothes and refreshes skin
  • Mugwort (Artemisia) - valued in Korean skincare for its calming and soothing properties
  • Panthenol - provitamin B5, supports the protective barrier and hydration
  • Sodium Hyaluronate - draws and retains moisture in the skin
  • Allantoin - softens and soothes irritated skin

Who It's For

This serum suits all skin types, with a particular focus on sensitive, couperose, and redness-prone skin. Ideal whenever skin needs calming after sun exposure, wind, or other environmental factors.

How to Use

  1. Apply a few drops of serum to cleansed facial skin.
  2. Gently pat in with fingertips until absorbed.
  3. Use morning and evening, before moisturiser.

Ingredients (INCI)

Camellia Sinensis Leaf Water, Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-Hexanediol, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate.